This is a Monster Ad by Hummer H3

Another great TV ad I encountered, it really did made me laugh. I watched this from the TV ad collection of My College professor and I admired it since then. The insight of the ad is really out of the box and it captured the true image that they want to build for Hummer H3.

This was actually the TV Ad of the Hummer under GM Motors entitled “Monsters” at the 2006 Superbowl. As we all know Superbowl is one of the event where advertisers wants to showcase their new ad campaigns.  This TV ad is a love story between a Giant Robot and Godzilla Monster. They find love while destroying a city and then they make a baby. The baby of a mechanical robot and a monster is Hummer H3. That is one great insight right!? They take the monster truck literally and delivered it in a very unique way. This surely gave the Superbowl viewers when they first encountered this a good laugh and feel refreshed to see an automotive ad in this manner. Because as I’ve noticed, most ads for cars usually focus on the car features, but in this ad they just explain what Hummer H3 can do in their copy. “It’s a little Monster. The New Hummer H3, Like Nothing Else.” Nice copy right!? says it all of what image Hummer H3 is trying to send. I hope to see more ads like this that can really stand out from the clutter of ads that we see daily.

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~ by Eeeh...smile on February 28, 2010.