Coca Cola Kasama Ka TV Ad (Showing Filipino Values Through Advertisements)

Filipino values is a one good foundation for a powerful ad campaign. It taps the heart and soul of every Filipino and reminding everyone that we should all be proud to relive the good values that was taught to us by our elders. One good example for this type of ad is the “Kasama Ka”  TV ad campaign by Coca Cola that was released last 2004, it launched the career of the Filipina actress/TV host Nikki Gil in to stardom.

This 1 minuter TV advertisement by Coca Cola, features a young girl (Nikki Gil) singing a song while walking in the busy streets of Manila and handing out a  bottle of Coke to different passer by.  Together with the bottle of Coke is a smile in that girl’s face while sharing her optimism to her co-Filipino people through a song. This TV ad shows the side of the people here in the Philippines being naturally caring and loves to share their blessing to fellow Filipinos. It’s the simple act of kindness and optimism that set us apart from others. Remembering the time when we experienced Typhoon Ondoy where most of the streets and community were flooded. Only Filipino can smile after a disaster, extending a loving and helping hand to their neighbors. That’s a big part of the reason why I can say I’m proud to be a Filipino.

Video source

“Kasama Ka”

by: Nikki Gil

Sana’y masabi sa awit kong ito
Lahat ng ninanais nitong puso ko
Sana saan man patungo sa buhay
May pag-ibig, may pag-asa, may saya at saysay

Sana sa bawat sandali’y matikman pa
Sarap ng pagsasama,at simpleng ligaya
Sana bawa’t araw laging may saya
Laging may ngiti, laging kasama ka

[Sana] Kasama ka sa saya ng buhay
Kasama ka’t kahawak ang kamay
At sa bawat himig, sana marinig mo
[Pag magkasama] isang awit ng puso

Sana sa bawat sandali’y matikman pa
Sarap ng pagsasama,at simpleng ligaya
Tara na, sakyan lang, malay mo
Andiyan lang, andiyan lang ang hinahanap mo
Andiyan lang, andiyan lang ang hinahanap mo.

~ by Eeeh...smile on March 11, 2011.